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Trade Show Staff Training

Being a part of a trade show can be a wise investment for any company. But preparation is important because ... Show more
Instructor
admin
Category
Sales and Marketing
  • Description
  • Curriculum
  • Reviews

Introduction

  1. Course Objectives

Module 1

  1. Pre-Show Preparation
  2. Prepare for Physical Issues
  3. Developing a Great Elevator Speech
  4. Setting up a Schedule
  5. Connect with Attendees
  6. Knowledge Check

Module 2

  1. Booth Characteristics and Set-Up (I)
  2. Stand Out
  3. Create a Booth Manual/Checklist
  4. Technology
  5. Scout a High Traffic Area
  6. Knowledge Check

Module 3

  1. Booth Characteristics and Set-up (II)
  2. Signage
  3. Match Your Brand
  4. Private Area
  5. Focus on a Message
  6. Knowledge Check

Module 4

  1. During the Show (I)
  2. Company Objectives
  3. Highlighting Your Product
  4. Do Something Memorable
  5. Social Media
  6. Knowledge Check

Module 5

  1. During the Show (II)
  2. Classic Do’s and Don’ts
  3. Gamification
  4. Walk the Floor
  5. Keep the Distractions Away
  6. Knowledge Check

Module 6

  1. Qualifying Visitors
  2. Know the Answer
  3. Engage with Qualifying Questions
  4. Body Language
  5. Listening Skills
  6. Knowledge Check

Module 7

  1. Engaging the Right People
  2. Prospects
  3. Time Wasters (Catch and Release)
  4. Press
  5. Competitiors
  6. Knowledge Check

Module 8

  1. The Rules of Engagement (I)
  2. Start With an Open-Ended Question
  3. Record all Prospect Information
  4. Be Specific with Your Message
  5. Get a Commitment
  6. Knowledge Check

Module 9

  1. Rules of Engagement (II)
  2. Having a Welcoming Environment
  3. The Dos and Don’ts of Business Cards
  4. Observational Skills
  5. When Not in the Booth
  6. Knowledge Check

Module 10

  1. After the Show
  2. Review Information and Rank Your Leads
  3. Follow Up with Your Leads
  4. Send Information Promptly
  5. Lessons Learned
  6. Knowledge Check

Assessment

  1. Post-Test
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Course details
Lectures 1
Level Intermediate
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