Introduction:

Module 1:

1. The Basics of Social Media Marketing
2. What is Social Media Marketing?
3. The 5 Pillars
4. Considering KPIs
5. Social Media Marketing Tools
6. The Benefits
7. Knowledge Check

Module 2:

1. Facebook
2. Pros / Cons
3. Facebook Stories
4. Likes / Comments
5. Posts / Links
6. Tracking and Measurement
7. Knowledge Check

Module 3:

1. YouTube
2. Pros / Cons
3. Types of YouTube Ads
4. Channel
5. Content and Voice
6. Tags and Measurement
7. Knowledge Check

Module 4:

1. Twitter
2. Pros / Cons
3. Types of Tweets
4. Voice
5. Tags and Links
6. Tracking and Measurement
7. Knowledge Check

Module 5:

1. LinkedIn
2. Pros / Cons
3. Types of Ads
4. Optimize Search in Profile
5. Groups and Links
6. Tracking and Measurement
7. Knowledge Check

Module 6:

1. TikTok
2. Pros / Cons
3. Hashtag Challenges
4. Advertisement Types
5. Tracking and Measurement
6. Content
7. Knowledge Check

Module 7:

1. Pinterest
2. Pros / Cons
3. Watch
4. Pins and Boards
5. Traffic and Links
6. Tracking and Measurement
7. Knowledge Check

Module 8:

1. Tumblr
2. Pros / Cons
3. Choosing a Theme
4. Posting and Conversation
5. Links
6. Tracking and Measurement
7. Knowledge Check

Module 9:

1. Snapchat
2. Pros / Cons
3. Geofilters and Lenses
4. Audience
5. Ads
6. Tracking and Measurement
7. Knowledge Check

Module 10:

1. Instagram
2. Pros / Cons
3. Instagram Stories
4. Niche and Quality
5. Hashtags
6. Tracking and Measurement
7. Knowledge Check

Assessment:

1. Post Test