Marketing Basics
Instructor
admin
- Description
- Curriculum
- Reviews
Introduction
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Course Objectives
Module 1
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What is Marketing?
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What is a Market?
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Marketing is Not Selling
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Understanding Customer Needs
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Defining Your Product or Service
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Knowledge Check
Module 2
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Common Marketing Types (I)
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Direct Marketing
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Active Marketing
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Incoming Marketing
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Outgoing Marketing
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Knowledge Check
Module 3
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Common Marketing Types (II)
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Guerrilla Marketing
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B2B Marketing
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B2C Marketing
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Promotional Marketing
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Knowledge Check
Module 4
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The Marketing Mix
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Product
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Price
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Promotion
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Place
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Knowledge Check
Module 5
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Communicating the Right Way
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The Marketing Pitch
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Sell Value, Not the Price
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Fun and Entertaining is Powerful
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Choosing the Right Media
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Knowledge Check
Module 6
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Customer Communications
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Give Your Customers a Voice
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It’s Not About You, It’s About Them
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Every Interaction Counts
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Answer Questions Honestly
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Knowledge Check
Module 7
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Marketing Goals
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Brand Switching
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Repeat Purchases
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Brand Loyalty
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Inform and Educate
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Knowledge Check
Module 8
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The Marketing Funnel
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Awareness
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Interest
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Desire
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Action
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Knowledge Check
Module 9
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Marketing Mistakes (I)
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Not Taking Social Media Seriously
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Not Having a USP
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Cross Cultural and International Translations
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Not Building a Relationship
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Knowledge Check
Module 10
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Marketing Mistakes (II)
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Not Having a Plan
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Aiming at Everyone
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Not Tracking Metrics
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Not Listening to Your Customers
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Knowledge Check
Assessment
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Post-Test
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Course details
Lectures
1
Level
Advanced
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