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A Guide to Brand Identity and Strategy

This course can help. You’ll get practical definitions and advice on crafting a brand story, showing your best side, establishing ... Show more
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  • Description
  • Curriculum
  • Reviews
  1. What Is a Brand and Why Is Branding Important?
  2. How to Tell a Compelling Brand Story
  3. Visual Brand Design Essentials
  4. Developing Your Brand Personality
  5. A Guide to Brand Positioning and Messaging
  6. Considerations and Strategy for Rebranding
  7. Summary
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Course details
Lectures 1
Level Intermediate

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