Multi-Level Marketing
Instructor
admin
- Description
- Curriculum
- Reviews
Introduction
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Course Objectives
Module 1
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How Does Multi-Level Marketing Work
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Networking Marketing
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Independent Agents
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Commission-Based
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Agents Recruit New Agents
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Knowledge Check
Module 2
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Building a Contact List
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Leverage Personal Networks
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Warm Lists
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Internet-Lead Generation
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Purchasing Lead Lists
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Knowledge Check
Module 3
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Recruiting New Agents (I)
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Draw on Personal and Professional Network
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Recruit Satisfied Customers
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Recruit Those Who Seek Work Flexibility
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Stress Benefits of Being Agent
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Knowledge Check
Module 4
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Recruiting New Agents (II)
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Invitation to Marketing Presentation
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Focus Presentation on Benefits
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Showcase Success Stories
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Provide Multi-Media Presentation
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Knowledge Check
Module 5
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Training MLM Agents
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Sponsorship/Mentorship
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Provide Training in Marketing
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Provide Training in Recruitment
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Provide Ethics Training
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Knowledge Check
Module 6
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Sponsorship/Mentorship
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Pair New Agents with Mentors
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Benefits of Sponsorship/Mentorship to Mentee
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Benefits of Sponsorship/Mentorship to Mentor
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Best Mentorship Practices
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Knowledge Check
Module 7
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Provide Marketing Presentation Training
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Provide Training in Presentations
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Provide Copies of Marketing Presentation
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New Recruits Practice Presentation
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Offer Marketing Resources
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Knowledge Check
Module 8
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Provide Social Media Training
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Social Media is Key to Networking!
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Websites and Blogs
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Facebook and Twitter
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LinkedIn
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Knowledge Check
Module 9
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Provide Training in Recruitment
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Building a Contact List
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Leveraging Personal and Professional Networks
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Provide Presentation/ “Elevator Speech” Training
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Discuss Follow-up
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Knowledge Check
Module 10
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Provide Ethics Training
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MLM and Bad Raps
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Only Follow-up if Opted-In
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Keeping the Sales Pitch Honest
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Keep Expectations Realistic
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Knowledge Check
Assessment
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Post Test
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