Multi-Level Marketing

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  • Description
  • Curriculum
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Introduction

  1. Course Objectives

Module 1

  1. How Does Multi-Level Marketing Work
  2. Networking Marketing
  3. Independent Agents
  4. Commission-Based
  5. Agents Recruit New Agents
  6. Knowledge Check

Module 2

  1. Building a Contact List
  2. Leverage Personal Networks
  3. Warm Lists
  4. Internet-Lead Generation
  5. Purchasing Lead Lists
  6. Knowledge Check

Module 3

  1. Recruiting New Agents (I)
  2. Draw on Personal and Professional Network
  3. Recruit Satisfied Customers
  4. Recruit Those Who Seek Work Flexibility
  5. Stress Benefits of Being Agent
  6. Knowledge Check

Module 4

  1. Recruiting New Agents (II)
  2. Invitation to Marketing Presentation
  3. Focus Presentation on Benefits
  4. Showcase Success Stories
  5. Provide Multi-Media Presentation
  6. Knowledge Check

Module 5

  1. Training MLM Agents
  2. Sponsorship/Mentorship
  3. Provide Training in Marketing
  4. Provide Training in Recruitment
  5. Provide Ethics Training
  6. Knowledge Check

Module 6

  1. Sponsorship/Mentorship
  2. Pair New Agents with Mentors
  3. Benefits of Sponsorship/Mentorship to Mentee
  4. Benefits of Sponsorship/Mentorship to Mentor
  5. Best Mentorship Practices
  6. Knowledge Check

Module 7

  1. Provide Marketing Presentation Training
  2. Provide Training in Presentations
  3. Provide Copies of Marketing Presentation
  4. New Recruits Practice Presentation
  5. Offer Marketing Resources
  6. Knowledge Check

Module 8

  1. Provide Social Media Training
  2. Social Media is Key to Networking!
  3. Websites and Blogs
  4. Facebook and Twitter
  5. LinkedIn
  6. Knowledge Check

Module 9

  1. Provide Training in Recruitment
  2. Building a Contact List
  3. Leveraging Personal and Professional Networks
  4. Provide Presentation/ “Elevator Speech” Training
  5. Discuss Follow-up
  6. Knowledge Check

Module 10

  1. Provide Ethics Training
  2. MLM and Bad Raps
  3. Only Follow-up if Opted-In
  4. Keeping the Sales Pitch Honest
  5. Keep Expectations Realistic
  6. Knowledge Check

Assessment

  1. Post Test
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