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Getting Started With Marketing Analytics

This course will give you a broad overview of what marketing analytics is and how it can benefit your team. ... Show more

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Introduction

What Is Marketing Analytics?

Collecting Data

Choosing Marketing Key Performance Indicators

Analyzing Data

Measuring the Effectiveness of Marketing Campaigns
Tips for Interpreting and Analyzing Marketing Data

Presenting Data

Using Storytelling to Communicate Data

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Getting Started With Marketing Analytics

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