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Customer and Market Research

Understanding your audience’s needs, problems, and choices in the market helps you reach them with a targeted message that makes ... Show more
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Introduction

  1. The Importance of Customer Research
  2. Types of Customer Research

Who Are Your Customers?

  1. Defining Your Target Market
  2. Segmenting Your Target Market

Who Are Your Competitors?

  1. How to Conduct a Competitive Landscape Analysis

Putting Your Research to Work

  1. How to Create and Use Buyer Personas
  2. Mapping Your Customer’s Journey

Summary

  1. Practice What You’ve Learned
  2. Summary
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Course details
Lectures 1
Level Intermediate

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