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Internet Marketing Fundamentals

The internet has forever changed the way that people shop and conduct business. Even experienced marketing professionals need help navigating ... Show more
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  • Curriculum
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Introduction

  1. Course Objectives

Module 1

  1. SWOT Analysis in Marketing
  2. Strength
  3. Weaknesses
  4. Opportunities
  5. Threats
  6. Knowledge Check

Module 2

  1. Marketing Research
  2. Consume All Media
  3. Find the Right Price
  4. Product Development and Improvement
  5. Identify Your Target Audience
  6. Knowledge Check

Module 3

  1. Real Time Marketing
  2. Dynamic Content
  3. Engagement Builds Followers
  4. Constant Readiness
  5. The Time, the Place, the Media
  6. Knowledge Check

Module 4

  1. Brand Management
  2. Every Interaction Counts
  3. Consistent Through all Media
  4. Unique Qualities
  5. Needs to be Actively Managed
  6. Knowledge Check

Module 5

  1. Social Media (I)
  2. You Are Building a Community
  3. A Personal Touch
  4. Brand Champions
  5. Make it Easy to Share
  6. Knowledge Check

Module 6

  1. Social Media (II)
  2. Content is King
  3. Blog and Interact
  4. Webinars
  5. Constant Monitoring
  6. Knowledge Check

Module 7

  1. SEO Basics
  2. Relevant and Original Content
  3. Keywords
  4. Value Proposition
  5. Linking
  6. Knowledge Check

Module 8

  1. Website Characteristics
  2. SEO Optimization
  3. Landing Page
  4. Analytics
  5. Mobile and Tablet Friendly
  6. Knowledge Check

Module 9

  1. Capturing Leads
  2. Lead Management and Generation
  3. Give Something Away
  4. Quality vs. Quantity
  5. Capture Repeat Customers
  6. Knowledge Check

Module 10

  1. Campaign Characteristics
  2. Tailored for Your Audience
  3. Use Powerful Words
  4. The 4 W’s of a Campaign
  5. Monitor and Tweak
  6. Knowledge Check

Assessment

  1. Post-Test
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Course details
Lectures 1
Level Intermediate

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