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Prospecting and Lead Generation

Prospecting and lead generation are essential to the success of any sales organization. Unfortunately, many people view the process as ... Show more
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admin
  • Description
  • Curriculum
  • Reviews

Introduction

  1. Course Objectives

Module 1

  1. Prospecting
  2. Make it a Priority
  3. Identify Your Ideal Prospect
  4. Choose Prospecting Methods
  5. Make It a Habit
  6. Knowledge Check

Module 2

  1. Traditional Marketing Methods
  2. Cold Calling
  3. Direct Mail
  4. Trade Shows
  5. Networking
  6. Knowledge Check

Module 3

  1. New Marketing Methods
  2. Social Networking
  3. Search Engine Marketing
  4. Email Marketing
  5. Display Advertising
  6. Knowledge Check

Module 4

  1. Generating New Leads
  2. Become a Brand
  3. Webinars
  4. Blogs
  5. Engaging Video
  6. Knowledge Check

Module 5

  1. Avoid Common Lead Generation Mistakes
  2. Limiting Channels
  3. Failure to Provide Value
  4. Failure to Connect
  5. Failure to Try
  6. Knowledge Check

Module 6

  1. Educate Prospects
  2. Content Creation
  3. Stand Out From the Competition
  4. Fill Customer Needs
  5. Always Deliver on Promises
  6. Knowledge Check

Module 7

  1. The Pipeline
  2. Contact
  3. Meet
  4. Propose
  5. Close
  6. Knowledge Check

Module 8

  1. Follow Up Communication
  2. Know Your Leads
  3. Move Quickly
  4. Know How to Respond
  5. Set Future Meetings
  6. Knowledge Check

Module 9

  1. Track Activity
  2. Use the Appropriate Tools
  3. Assess Your Advertising Sources
  4. Record Information About Leads
  5. Assess ROI
  6. Knowledge Check

Module 10

  1. Create Customers
  2. Develop Relationships
  3. Show Genuine Interest
  4. Be Professional
  5. Show Reliability and Integrity
  6. Knowledge Check

Assessment

  1. Post Test