Personal Branding

Module 1:

• Defining Yourself (I)

• If You Don’t, They Will

• Brand Mantra

• Be Real

• SWOT Analysis

• Knowledge Check

Module 2:

• Defining Yourself (II)

• Pillars

• Passions

• Define Your Strengths

• The Three Cs

• Knowledge Check

Module 3:

• Controlling and Developing Your Image

• Clear and Defined

• Consistent Image

• It Takes a Commitment

• Live It Every Day

• Knowledge Check

Module 4:

• Personal and Professional Influences

• Corporate and Personal Integration

• They Will Influence Each Other

• Be a Professional

• Build Rapport

• Knowledge Check

Module 5:

• Sharpening Your Brand

• Blogging

• Authenticity Is Key

• Transparency

• Networking

• Knowledge Check

Module 6:

• Appearance Matters

• First Impressions

• Rise Out of the Crowd

• True Reflection

• Dress for Success

• Knowledge Check

Module 7:

• Social Media (I)

• Needs Constant Monitoring

• Security

• Have an Objective

• Promote

• Knowledge Check

Module 8:

• Social Media (II)

• It’s a Tool

• Content is King

• Have a Gimmick

• Don’t Ignore Any Mentions

• Knowledge Check

Module 9:

• Brand Management During a Crisis

• Caught in a Bad Spot?

• Never Burn a Bridge

• Information

• Monitor and Respond

• Knowledge Check

Module 10:

• Branding Personality Traits

• Identify Your Unique Values

• Be Bold

• Think Outside the Box

• Fail. Learn. Repeat.

• Knowledge Check