Personal Branding

In the information age, personal branding is necessary for the success of any company or individual. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image you want them to see. A positive brand is necessary for success.

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Introduction:

  • Course Objectives

Module 1:

  • Defining Yourself (I)

  • If You Don’t, They Will

  • Brand Mantra

  • Be Real

  • SWOT Analysis

  • Knowledge Check

Module 2:

  • Defining Yourself (II)

  • Pillars

  • Passions

  • Define Your Strengths

  • The Three Cs

  • Knowledge Check

Module 3:

  • Controlling and Developing Your Image

  • Clear and Defined

  • Consistent Image

  • It Takes a Commitment

  • Live It Every Day

  • Knowledge Check

Module 4:

  • Personal and Professional Influences

  • Corporate and Personal Integration

  • They Will Influence Each Other

  • Be a Professional

  • Build Rapport

  • Knowledge Check

Module 5:

  • Sharpening Your Brand

  • Blogging

  • Authenticity Is Key

  • Transparency

  • Networking

  • Knowledge Check

Module 6:

  • Appearance Matters

  • First Impressions

  • Rise Out of the Crowd

  • True Reflection

  • Dress for Success

  • Knowledge Check

Module 7:

  • Social Media (I)

  • Needs Constant Monitoring

  • Security

  • Have an Objective

  • Promote

  • Knowledge Check

Module 8:

  • Social Media (II)

  • It’s a Tool

  • Content is King

  • Have a Gimmick

  • Don’t Ignore Any Mentions

  • Knowledge Check

Module 9:

  • Brand Management During a Crisis

  • Caught in a Bad Spot?

  • Never Burn a Bridge

  • Information

  • Monitor and Respond

  • Knowledge Check

Module 10:

  • Branding Personality Traits

  • Identify Your Unique Values

  • Be Bold

  • Think Outside the Box

  • Fail. Learn. Repeat.

  • Knowledge Check

Assessment:

  • Post Test

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